Casual Dining Group

Welcome to Casual Dining Group, operator of some of the UK’s favourite restaurant brands including Café Rouge and Bella Italia.

International Franchise

We are pleased to have the opportunity to invite like-minded international partners, who share our values, and the passion for what we do, to become part of the Casual Dining Group.
In partnering with us as we grow our business around the world, you will become part of what is one of the UK’s leading, most established and fastest-growing restaurant groups. It is home to some of the most successful and recognisable all-day dining brands to be found anywhere in the restaurant business, in any market.

Our Franchise Support Package

Site selection assistance & restaurant design

Benefit from our extensive experience in property requirements and store design, with access to both external and internal design teams. Innovative restaurant designs ensure our estate sets trends and maintains its position in the casual dining market place.

Best in class brands

Long standing UK brands with global appeal. Our brands are unique in the market place, with real heritage in each brand, and constant reinvestment. International partners will join a business that is investing heavily in new products and innovation, in menus and restaurant design, and in our brands and brand marketing, to ensure our business remains at the forefront of the restaurant market.

Award winning menus

Recreate the dishes that bring millions of customers to our brands each year, and receive guidance and assistance on how to localise our menus for your chosen territory.

Pre and post opening training

Enjoy both pre and post opening training for both front and back of house teams, from a dedicated training team with extensive international and brand experience to support all stages of the process ensuring our brand standards are delivered for new territories.

Access to our operation application

Keep up to date with brand developments with our online, mobile optimised operations portal and applications, and receive the complete guide on how to start and continue on the journey of operational excellence.

Marketing support

Access our brand marketing collateral and menu designs on your online marketing toolkit site, MyStore where all branded point of sale and marketing collateral is readily available for you to customise and download, ready for print. We are also on hand to help with website and digital presences including social media and PR, help you build annual marketing plans and review progress against it.

Restaurant visits and business reviews

Focus your franchise with quarterly business reviews and audits, to ensure the brand standards are being followed, and the business is moving in the right direction.

Selection criteria

The ideal franchise partner should be a well funded player with a good local network, long term ambitions and a strong track record in F&B.

Franchise Targets

The fees for international agreements will typically involve: