Bella Italia guarantees choice with biggest ever new menu launch

May 08th

Bella Italia, the leading Italian-style family restaurant, has further delivered on its commitment to provide guests with a wide and varied choice of quality Italian dishes with the launch of its biggest ever new menu this May.

The menu, which has been developed by Bella Italia’s executive chef, Vittorio Lettieri, showcases the company’s continued focus on innovation, as it launches a range of specialist dishes for those with dietary requirements, boasting over 20 options for vegans, vegetarians, and customers seeking gluten-free and dairy free options.

Reflecting the growing consumer trend for healthier alternatives, a selection of the new dishes will build on Bella Italia’s existing lower calorie range. These include: Gamberoni Spirali, a dish under 300 calories with spiralised carrot, golden beetroot and courgette with king prawns in a spicy garlic and tomato sauce; and three new salads, all under 600 calories, called Giardiniera, di Verona and Parma Bufala, to name a few.

Indicative of its rich Italian heritage, the company has also launched a series of traditional main dishes, such as Cacio E Pepe, a dish dating back to Roman times, featuring Gramigna pasta with chicken and pancetta in a pecorino cheese; and Tagliatelle Capra with pomodoro and pepperonata sauce.

Marc Saunders, Head of Brand at Bella Italia, said: “Ethical and healthy dishes are becoming increasingly important factors in where consumers decide to eat, which has been an important influence in our latest menu innovation. In a highly competitive market, you have to continually move forward and evolve as a brand in order to stand out on the high street. Crucially, we’ll always do this whilst staying true to our identity and brand DNA, which for us is creating genuine Italian dining experiences to enjoy with friends and family.”