Café Rouge has driven growth in the traditionally challenging late afternoon daypart through seasonal afternoon tea offers developed with a range of different brand partnerships.
The partnerships clearly highlight the business’ innovation in adapting its offer to attract a range of different consumers into its sites across the country, in order to experience its first-class service and quality food and drink offer.
Over the festive period, Café Rouge partnered with Penguin Ventures (part of Penguin Random House UK) to launch The Snowman™ afternoon tea inspired by the Raymond Briggs classic. The tea comprised of a Festive Croque with pigs in blankets, ‘Snowy’ scones; moreish S’mores cheesecake; Christmassy carrot cake; and white chocolate mousse topped with a white chocolate ‘Snowball’.
Following the success of this activity, Café Rouge launched a Vegan Afternoon Tea in partnership with Veganuary which included a range of high-quality savoury and sweet vegan treats, with the range of French ‘plantisseries’ proving very popular.
In addition, Café Rouge recently launched the world’s first cheese hotel – The Cheese Suite – in partnership with boutique apartment platform Cuckooz, to raise awareness of the extensive cheese selection on its menu, as well as its Cheese Afternoon Tea.
Jacqueline Fletcher, Head of Marketing at Café Rouge: “We pride ourselves on providing an exceptional customer experience and are constantly looking at innovative ways we can evolve our offer to get new customers through the door.
“Partnering with likeminded businesses, which share our values and place their trust in us to deliver a stand out experience that represents their brand, cultivates a symbiotic relationship that benefits all.
“Looking ahead, we’re determined to continue evolving our offer and identifying new partnerships that complement our high quality and drink offer.”