Casual Dining Group (CDG) has acquired an exclusive contract from Italian wine producer Feudi di San Gregorio to operate DUBL wine bars in the UK as it continues to expand its concessions portfolio.
DUBL is a premium wine bar concept with a typical Italian style that sells a range of sparkling wines, produced in Italy by Feudi di San Gregorio using the Campenoise method, alongside fine Italian meat, cheese, and oysters. There are currently three DUBL wine bars in Italy, including one at Naples airport.
CDG said the agreement was an important addition to its portfolio of brands, allowing it to “further tap into the lucrative sparkling wine category”, as it seeks to establish DUBL as a premium offer in the UK, primarily targeting airports and travel hubs. The first UK DUBL, which features an island bar unit seating 25 people, will open at Luton airport in late February, complementing CDG’s Bella Italia and Oriel Grande Brasserie sites at the airport.
Mark Nelson, Casual Dining Group managing director of concessions and franchising, said: “We are delighted to add DUBL to our ever-growing concessions portfolio. Feudi di San Gregorio is a passionate wine producer and we’re confident that with our operating experience DUBL will be well received by UK consumers. The UK sparkling wine category has seen exponential growth over recent years and we feel there is scope for more DUBL outlets. While our main focus for openings will be airports and other travel hubs, we’re also open to pop-up and retail store opportunities, should the right sites arise.”
Antonio Capaldo, chairman of Feudi di San Gregorio, added: “We are extremely excited to partner with Casual Dining Group to bring the DUBL concept and our wines to the UK market. We’re passionate about making excellent wine and have been searching for a partner that is equally passionate about creating outstanding customer experiences – CDG is the ideal match. We’re confident customers are going to love the new offer.”